NASCAR Euro Series Forges Eurasian Expansion: Multi-Year Agreement Brings the Championship to Georgia

The premiere NASCAR Euro Series expands into an elite new frontier through a long-term strategic partnership – World-class competition lands at the modern Rustavi International Motorpark

• A non-championship all-star race has been scheduled for late fall 2027 at the premier Rustavi International Motopark
• Official championship rounds has been signed for the following years
• A high-level alliance between series leadership, the Georgian Automobile Sport Federation (GASF), and national authorities designed to develop NASCAR racing in Eurasia

Capitalizing on two breakout campaigns of sporting triumph by Georgian competitors – Kolkhi Georgia Racing Team, Davit and Sandro Kajaia, Sandro Tavartkiladze and Mariam Davitidze – on the international stage and a deepening strategic alliance with the Georgian Automobile Sport Federation (GASF), the NASCAR Euro Series today announced an unprecedented multi-year expansion into Georgia. The initiative marks a defining geopolitical and sporting milestone, establishing an official NASCAR footprint in Eurasia and unlocking high-growth markets for global brand partners.

The agreement follows an official delegation conducted in March 2026 by Series Founder and President Jerome Galpin and COO Anne Galpin, who engaged in summits with Georgian government dignitaries and conducted operational inspections of Rustavi International Motorpark, an International circuit situated 20 kilometers from Tbilisi’s vibrant metropolitan hub of 1.3 million residents. They also inaugurated the arrival of the first EuroNASCAR car in Georgia, designed to test and develop drivers from the whole Eurasian Region.

The multi-year roadmap commences in late 2027 with a great non-championship all-star event. This NASCAR Eurasian grand premier will feature comprehensive logistics and financial travel subsidies to support participating teams and drivers. The racing format, schedule and modalities of this new international event will be unveiled soon.

Beginning in 2028, Rustavi International Motorpark is planned to join the NASCAR Euro Series calendar as an official championship round, based on a multi-year agreement, delivering elite international racing, premium corporate hospitality platforms, and unique exposure in a strategic regional gateway.

“This partnership marks an exciting new chapter for the NASCAR Euro Series, opening new frontiers in Eurasia,” said Jerome Galpin, NASCAR Euro Series President and Founder. “We see immense potential to grow our sport, connect with new fans and inspire future generations of drivers. This expansion also creates new sporting and commercial opportunities for our teams and drivers. Our ambition goes far beyond a new race: we want to build a lasting presence for NASCAR and support the development of motorsport across the region.”

“In Belgium, a contract was signed with Jerome Galpin, the President of the NASCAR Euro Series, according to which Georgia will host NASCAR Euro races from 2027 to 2030,” said Georgia’s Minister of Sports Shalva Gogoladze. “This is an important milestone for our country in terms of motorsport development, as Georgia has once again proven to be a reliable partner for a major international federation. It is also gratifying because, for two years now, we have had NASCAR Euro Series Trophy winners: Sandro Tavartkiladze and Davit Kajaia.”

“We are very proud to bring the NASCAR Euro Series to Georgia,” stated Alexander Lomadze, President of the Georgian Automobile Sport Federation (GASF) and Vice President of the FIA Sport Clubs Committee at the NASCAR Euro Series Finals in Zolder. “The agreement is first about a test race in the 2027 season, and then adding the race to the 2028 calendar until the end of the 2030 season. So, I hope the NASCAR Euro Series race will be very good in our beautiful country, and all the spectators and competitors will be happy to see it.”

Featured image by NASCAR Euro Series / Nina Weinbrenner