The NASCAR Euro Series and DAZN announce a global media partnership for the 2026 season – The races will be broadcast live in more than 200 countries worldwide
- NASCAR Euro Series and DAZN announce global media partnership
- The V8GP and OPEN races will be broadcast in more than 200 countries
- The global deal offers the series worldwide exposure and development opportunities
The NASCAR Euro Series, the pinnacle of high-performance touring car racing on the European continent, is proud to announce a landmark broadcasting agreement with DAZN, the world’s leading sports entertainment platform. Beginning with the 2026 season, this strategic alliance will bring the unmatched action of the European NASCAR championships to racing enthusiasts in over 200 countries worldwide.
This partnership represents a monumental shift in the commercial landscape of the series, aligning the raw, American-bred intensity of NASCAR with the sophisticated global reach of a premier digital broadcaster, while adding a new dimension for all the stakeholders of the series.
By leveraging DAZN’s cutting-edge infrastructure, the NASCAR Euro Series elevates its brand to a prestigious global stage. This agreement ensures that the series’ elite drivers, teams and world-class circuits are showcased with the high-definition precision and expert analysis expected by the modern motorsport connoisseur.
The collaboration with DAZN is a transformative milestone for the commercial evolution of the series, merging the soul of American motorsport with a digital-first global distribution strategy that provides partners and sponsors with unparalleled visibility across six continents.
The 2026 broadcast strategy is designed to maximize audience penetration while providing exclusive, premium live coverage behind the paywall in key high-growth and established motorsport markets. Subscribers in the United States, Canada, Germany, Greece, Cyprus, Serbia, Czechia, and Russia will enjoy live coverage of every qualifying session and race.
DAZN will serve as the primary media outlet and the definitive home of the series in the most fervent European strongholds, specifically the United Kingdom, Spain, Italy, France, and Belgium. In a bold move to cultivate a new generation of fans, the NASCAR Euro Series will be available for free via the DAZN platform in all other territories globally, ensuring V8GP, the top tier NASCAR Euro Championship, to be the most accessible elite racing products on the planet.
“This media partnership with DAZN brings the NASCAR Euro Series at the worldwide level our teams, drivers, fans and partners deserve,” said Jerome Galpin, President, Founder and CEO of the NASCAR Euro Series. “While tens of thousands of fans will continue to attend the NASCAR GPs in Europe, millions across the globe will watch one of the best and most spectacular racing shows in Europe. This is another step in the series development that has never stopped growing since we founded it in 2009. The sky is the limit.”
“By streaming every race of the NASCAR Euro Series for free, DAZN aims to introduce the championship to new viewers while serving its existing motorsport audience. Our agreement supports the continued growth of the NASCAR brand in Europe and other international markets, leveraging DAZN’s global footprint. This latest addition strengthens DAZN’s motorsport portfolio and reinforces its strategy of delivering premium sport without barriers,” said DAZN Group CEO Shay Segev.
This partnership is meticulously crafted to increase the commercial velocity of the series. By integrating the NASCAR Euro Series into the DAZN ecosystem, the series gains prestigious brand alignment alongside top-tier sporting properties such as Formula 1 and MotoGP.
Furthermore, the alliance offers sponsors advanced data analytics and granular insights into viewer demographics across 200 markets, supported by a commitment to prestige-first production values that highlight the technical sophistication of these pure racing machines and the stars taming the V8 beast in 12 NASCAR GPs per championship in Europe.
Featured image by NASCAR Euro Series / Daniel Pflug
