The 2026 NASCAR Euro Series will be broadcast at the legendary Sports Illustrated network – While U.S. fans can watch the races live exclusively on the FAST channel, Sports Illustrated also airs the championship in more countries

• Sports Illustrated will broadcast the 2026 NASCAR Euro Series live
• The deal is exclusive for FAST channels in the United States of America
• The deals also include the United Kingdom, South Africa, Australia, New Zealand, and Canada

In a historic convergence of two of the most prestigious names in sports, the NASCAR Euro Series today announces a transformative media rights agreement with Sports Illustrated. Beginning in 2026, Sports Illustrated TV (SI TV) will serve as the definitive American sanctuary for the championship, bringing the sophisticated, pure racing spectacle of European NASCAR racing to the forefront of the American sporting consciousness.

This landmark commercial alliance grants Sports Illustrated TV the exclusive rights for all FAST (Free Ad-supported Streaming TV) channels and platforms within the United States. Furthermore, the partnership extends on a non-exclusive basis to the United Kingdom, South Africa, Australia, New Zealand, and Canada, creating a formidable, unified English-language broadcast empire that ensures the sun never sets on the series’ global reach.

The 2026 season marks a paradigm shift in how international motorsport is consumed. Leveraging the elite technological infrastructure of the Sports Illustrated TV platform, fans will be immersed in a premium viewing experience that rivals the world’s most elite racing categories. The comprehensive broadcast suite includes:

• The V8GP Championship: Live, flagship coverage of the premier division, where the world’s most elite drivers compete for glory.
• The OPEN Division: Live coverage of the fierce, high-stakes competition that serves as the global forge for future legends and elite amateurs.
• The “Gold Standard” Digital Suite: With post-race highlights, every moment of the season will be curated with the editorial excellence for which Sports Illustrated is renowned.

By integrating with the Sports Illustrated ecosystem, the NASCAR Euro Series transcends traditional boundaries, aligning its commercial identity with a brand that has defined sporting excellence for over seven decades. This partnership elevates the championship to a tier of luxury and prestige typically reserved for the pinnacle of open-wheel racing, offering sponsors an unparalleled gateway to a sophisticated, global audience.

Jerome Galpin, President and CEO of the NASCAR Euro Series, stated: “We are very happy and proud of this partnership with one of the most famous American sports media brands. Together, we will deliver to American fans the unique flavor and atmosphere of European NASCAR racing, welcoming drivers from all continents. This is another big step in developing the worldwide exposure and attraction of the NASCAR Euro Series.”

Strategic Distribution Excellence

The 2026 strategy focuses on “total accessibility” via the rapidly expanding FAST channel market. By securing exclusivity in the United States, the NASCAR Euro Series and Sports Illustrated are positioned to dominate the digital landscape, offering a premium, ad-supported destination for millions of fans seeking the highest caliber of international motorsport. For more information on the 2026 season and the upcoming broadcast schedule, please visit www.si.com/si-tv.

Featured image by NASCAR Euro Series / Daniel Pflug